For each power of x in descending order, pick out the different combinations of terms, using one from each binomial, such that when multiplied together they will give the target power of x and add them together. For brevity, omit the x's as you are multiplying and adding the coefficients...
So:
color(blue)(x^3) : (1*2*-1) = color(red)(-2)
color(blue)(x^2) : (1*2*3)+(1*3*-1)+(-2*2*-1)
= 6-3+4 = color(red)(7)
color(blue)(x) : (1*3*3)+(-2*2*3)+(-2*3*-1)
= 9-12+6 = color(red)(3)
color(blue)(1) : (-2*3*3) = color(red)(-18)
Hence (x-2)(2x+3)(3-x) = -2x^3+7x^2+3x-18
Check: Try x=1 ...
(x-2)(2x+3)(3-x) = (1-2)(2+3)(3-1)
= -1*5*2 = color(red)(-10)
-2x^3+7x^2+3x-18 = -2+7+3-18 = color(red)(-10)